With the introduction of tablets and better mobile devices, as well as a good network, newspapers and magazines are destined to be a rare sight, and just for the aficionados, much like the vinyl.
This shift will change faster than expected essentially because it’s a win-win-win situation.
– selling more magazines as distribution is easier
– selling more magazines as content is more targeted, and more interesting to the readers
– flexibility in changing content as news develop in real-time
– a speed up in production / as there’s no delay after the product finished with distribution the time of production can be reduced saving resources
– better content / design – all the amount saved on distribution and print can now be spent with writers, journalists and designers
– announcers will get more targeted pub, selling more products and being more effective /you can sell gardening products to the Joe who read an entire article on trees, but not on pollution on an environmental mag.
– statistics / with digital mags and newspapers, announcers will have access to important data that will help decide how to spend their money on advertising, like it happens with web banners nowadays.
– interactivity / real state in a page will not be so much an issue as an ad might have multiple layers with video, structured information, access to maps, etc..
– easy access to the magazines as they can be downloaded automatically, and subscriptions can be just one click away
– targeted content / real information and even ads are more compelling to a reader who will be more interested to buy more this way.
– multimedia content
– community integration / forums, comments and recommendations connected with the content
So what do you think are the reasons for the traditional paper media to stick around?
Why Traditional Media And Print Industry Are Dying And 5 Things That Could Save Them
Jacek Utko designs to save newspapers
“Newspapers deserve to die.” – Jason Calacanis – OMMA 2009
Eric Schmidt at the ASNE NewsNow 2010