Cubism, zebras and war ships, they all share something.
Dazzle camouflage is a complex pattern of geometric shapes in contrasting colors that by mixing and intersecting lines will disrupt the object perception and recognition.
Dazzle was introduced due to the inability to develop an effective way to conceal ships by the allied navies on the first world war. The goal was actually not to conceal, but to make it difficult to estimate the class, bearing and speed of a ship by the german u-boats.
Now let’s be clear, it looks like a zebra; but what happens if we apply it to corporate identity?
Great logos can never hide.