• Nelio de Barros // Zürich
    Nelio de Barros // Zürich

    UX Design Lead

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Category: Design theory

The UX of climbing a mountain

And proof that you are biased

Cognitive biases have been studied and used for ages to help and to manipulate users. Knowing them will allow you

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Make it look Green: How green design *might* look fake and dull.

Creative Mornings Geneva

I’m very happy to announce  that we are now organizing the creative mornings Geneva. If you never heard about it you

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How to build brand personality.

Probably one of the most repeated ideas that a designer will tell a client in the first meeting is that

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art, war and camouflage design

Cubism, zebras and war ships, they all share something.   Dazzle camouflage is a complex pattern of geometric shapes in

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An imperfect notion of perfection

How many times did you try to make something perfect? In western culture Perfection (concept imported from the ancient Greeks)

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Concept in design; signs of an abusive relationship.

A concept is no less then a meta-definition of an idea that should be contained in the design. More often

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Minimalism is artificial. Why do we love it?

Nature tends to entropy, so why do we love minimalism so much a contra-nature feature? Minimalism is artificial. We cannot

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How to manipulate in design using metaphors.

One of the challenges to design is to create artifacts with the smallest learning curve to the user. A good

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