And proof that you are biased
Cognitive biases have been studied and used for ages to help and to manipulate users. Knowing them will allow you
Creative Mornings Geneva
I’m very happy to announce that we are now organizing the creative mornings Geneva. If you never heard about it you
How to build brand personality.
Probably one of the most repeated ideas that a designer will tell a client in the first meeting is that
art, war and camouflage design
Cubism, zebras and war ships, they all share something. Dazzle camouflage is a complex pattern of geometric shapes in
An imperfect notion of perfection
How many times did you try to make something perfect? In western culture Perfection (concept imported from the ancient Greeks)
Concept in design; signs of an abusive relationship.
A concept is no less then a meta-definition of an idea that should be contained in the design. More often
Minimalism is artificial. Why do we love it?
Nature tends to entropy, so why do we love minimalism so much a contra-nature feature? Minimalism is artificial. We cannot
How to manipulate in design using metaphors.
One of the challenges to design is to create artifacts with the smallest learning curve to the user. A good